Episode 3
Summary
Bill Balnave shares his career transition from a corporate job to sales engineering and the lessons he learned along the way. He emphasizes the importance of following your passion and finding a career that aligns with your interests. Bill also discusses his book, Tech Sales Wasabi, and how he came up with the unique title. He offers advice for aspiring sales engineers, including gaining industry experience, developing sales skills, and deepening product knowledge.
Keywords
Career transition, sales engineering, entrepreneurship, industry experience, sales skills, product knowledge
Takeaways
- Follow your passion and find a career that aligns with your interests.
- Gain industry experience to better understand the customers you will be selling to.
- Develop sales skills and learn the art of communication and presenting.
- Deepen your product knowledge to become a valuable sales engineer.
Sound Bites
- “I’m really able to focus on being part of Mesmo and growing it.”
- “Sales engineers are like good wasabi, a rare commodity.”
- “Get industry experience, take sales seriously, and develop deep product expertise.”